Social Media is one of the best ways to reach out to an enormous amount of online users and enables you the opportunity to connect with them and sell them your products and services at affordable rates and within time. If you are a small business organization that is just started out, or a well-established brand that has a million of website visitors and followers, chances to drive a huge amount of traffic to your website increase with the use of different social media platforms. Its one of the essential tool for online marketing strategy. For attaining successful results for online marketing on different social media platforms, you have to create a consistently good and easily understandable content so that it will influence more people for promoting different services and results in huge number o0f followers. However, are you doing the right and proper use of social media ? What we mean by that is – are you sure that you are using social media in the best possible ways, and not instead making mistakes? In case if you are not sure or you have any kind of confusions in your mind that somewhere might be some mistakes are unintentionally taking place then don’t worry we list all the most common mistakes that an organization can make in an attempt to be active on the online space. Some Mistakes that you should Definitely avoid on Social Media
1). Selection of wrong Platforms:-Another common mistake that usually done on social media is selection of wrong platforms and side by side wasting time, money and other resources on it. If you won’t work hard for proper audience attention, research, then probably you won’t know which social platforms are best for finding and generating a target audience. For online marketing of your products and services you spread information across several social media channels, this not only consume time and expensive it also inefficient because it prevents you from focusing your efforts on the platforms that are working for your brand. Instead, find out which social networks your target audience prefers, and concentrate your marketing efforts there. 2). Excess of Computerization, not human:-Always add human touch to your brand marketing strategies. Too much automation can make your work much easier. It allows you to update post frequently on your social media platforms while you have shortage of time because too much computerization can result your social media accounts feels impersonal. It also limits you from interacting directly with your audience, which limits your brand’s ability to build genuine bonds with them. 3). Incomplete profile:-Don’t Forget your ‘About us’ pages. These pages are correct place to tell your story, provide necessary information and link back to your websites. Through these info users can exactly know about the exact purpose of those websites are. Furthermore, connecting a business website with its corresponding social media pages helps identify official accounts. 4). Not Enough Visuals :-If you are not adding any videos and images to your post, then you are doing wrong. Visual content improves your importance on social media marketing ROI. Therefore, it makes the post more interesting, knowledgeable and understandable for the customers and visitors resulting into a better number of followers. 5). In-regularity:-In order to promote your product your message effectively, be careful about the tone of voice you are using. You should not sound too computerized at the same time don’t become too chatty or friendly. 6). Updating Wrong Links:-It simply gives access to your customer with just one click. Link directly to the right pages instead of referring them to your homepage or other non-related content. Usually customers don’t prefer various steps in order to buy a product. 7). Avoid posting of duplicate content over and over. 8). Should Respond to user feedback:-If there is simply any comments left on your post, but if you fail to respond to them then you definitely miss the opportunity to build a healthy good relationship with your customers and visitor’s. And also remember to keep polite and never respond negative and angrily to any of the comments. 9). Be genuine and creative:-Always be unique and genuine in your work. Maintain originality in your content and that you are about to post on different social media platforms. Internet users are smart enough to judge is fake and unoriginal content. 10). Grab the attention of your readers well:-It’s very necessary to write appealing content, but if no one is reading it, simply your effort is going to waste. Therefore, focus on your target audience and understand about what they exactly looking for from a business or brand. And create exact content accordingly to that. So always keep these points in mind, Social media presence can straight away either lead to both earn and lose you a lot of money, depending upon how make use of it. The writer of this article is a tech enthusiast and she is a tech-savvy person who loves to read and write about the latest techniques and ways related Digital Marketing and along with their solution to increase traffic. She has been writing for more than three years and is a part of Best SEO Expert Calgary providing various SEO, SMO and SMM services. It helps businesses, bloggers and entrepreneurs. Use of social media and content strategy helps in getting more traffic, shares and sales in the business. It is among one of the Best SEO Services Toronto . |
AuthorHello there, I'm Lucy. I'm a Digital Marketing enthusiast. I love blogging & writing. ArchivesCategories |